Our food follows the 80-10-10 raw feeding model, designed to mirror a dog’s natural prey diet- 80% meat, 10% bone and 10% organs. This structure provides high-quality protein, essential amino acids, vitamins and minerals that support strong muscles, healthy bones and overall wellbeing. Our meals are produced using meat sourced from DEFRA-approved suppliers, with no unnecessary fillers or ultra-processed ingredients. We believe dogs thrive on simple, natural food. Taking it back to nature for healthier and happier dogs.

Adult dogs typically eat around 2–3% of their body weight per day, depending on their age, activity level and metabolism. For example, a 10kg dog may eat roughly 200–300g of raw food daily. This is a guide, so it's always best to monitor your dog's body condition and adjust accordingly. Most dogs eat one or two meals per day, depending on your routine. You can also use our Dog Food Calculator to estimate the right portion size for your dog.

No- your order is packed in insulated packaging with ice packs, designed to keep the food cold for up to 48 hours during delivery. If your delivery is delayed and the food arrives cold to the touch, it can safely be refrozen.

Most dogs can switch straight to raw food immediately. Many owners choose to make the switch “cold turkey” by feeding their dog’s normal meal in the evening and starting raw the next morning. If you prefer, you can also transition gradually over 3–5 days by mixing raw with your dog’s current food. Both approaches work- choose what suits your dog best.

Our raw food should be kept frozen until ready to use. To defrost, place the sealed pack in the fridge for up to 24 hours or leave it somewhere cool overnight. Once defrosted, store the food in a sealed container in the fridge and use within 2–3 days. Never defrost raw food in the microwave, as this can begin cooking the meat and bones. Always wash your hands after handling raw pet food.

Once fully defrosted, raw dog food can usually be stored safely in the fridge for up to 3 days. Always keep it sealed in a container and follow the best-before guidance on the packaging.

If you're new to raw feeding, the best place to start is our Raw Feeding Guide, which explains how natural diets work and how to transition your dog safely. You can also use our Dog Food Calculator to work out portion sizes. If you ever need help, just reach out- we’re always happy to help fellow dog owners.

We generally don’t recommend mixing raw food with kibble in the same meal. Raw food and processed kibble digest at different speeds, which can sometimes cause digestive upset. If you want to feed both, it’s better to feed them at separate mealtimes.

Raw bones provide important minerals such as calcium and phosphorus, as well as natural dental benefits. However, if you prefer not to feed whole bones, many raw meals include finely ground bone, which provides the same nutrients. Never feed cooked bones, as cooking makes bones brittle and dangerous for dogs.

No- a properly balanced raw diet can provide everything your dog needs. Our meals follow the prey model of raw feeding (80% meat, 10% bone, 10% organs), which forms a complete and nutritious base diet for most dogs. Some owners like to add small extras such as raw eggs, oily fish or fruit and vegetables for variety. If feeding vegetables or fruit, they should be crushed or blended so your dog can digest them properly. Dog-safe options include things like carrots, broccoli, spinach, blackberries and cranberries. However, some foods should never be fed to dogs, including onions, grapes, raisins, walnuts, avocados and chocolate, as these can be toxic. As with any additions to your dog’s diet, moderation is key. Our approach is simple- real food, minimal processing, and taking it back to nature for healthier, happier dogs.

If you have any questions, we’re always happy to help. You can contact us at sam@roar.dog (mailto:sam@roar.dog)or use the chat feature on our website. We love chatting about dogs and natural feeding.

Raw dog food can be safe when sourced from reputable suppliers and handled using proper hygiene practices. Many dog owners choose raw diets because they contain minimally processed ingredients and mirror a dog’s natural diet.